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matakanaretreat.com

Saved report Kept for 48 hours, so auditing matakanaretreat.com again brings you back here.

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92
SEOCan search engines find and rank you?GoodOnly minor improvements
87
AEOCan answer engines quote you directly?GoodOnly minor improvements
95
GEOWill AI assistants recommend you?ExcellentTop results
97
PerformanceDoes your page load quickly?ExcellentTop results
62
Security & EmailIs the site hardened, and is your mail trusted?PoorFixes necessary
100
AccessibilityCan everyone use your page?ExcellentTop results
What do these scores mean?

SEOSearch engine optimisation

The classic search fundamentals that Google and Bing still rely on: whether the page can be crawled and indexed, whether its title, description and headings say what it's about, and whether it's fast and works on mobile. A strong SEO score means the page can show up in ordinary search results.

AEOAnswer engine optimisation

Answer engines such as Google's AI Overviews and featured snippets don't send people to a list of links; they lift a direct answer from a page. This score looks at whether your page states plainly what you do, where and for whom, uses structured data that machines can read, and answers real questions. A strong AEO score means your words can appear as the answer itself.

GEOGenerative engine optimisation

AI assistants like ChatGPT, Claude and Perplexity write their own answers and choose which sites to mention. This score checks whether their crawlers are allowed in by robots.txt, whether the site offers an llms.txt summary, and whether a live query to Perplexity actually cites you. A strong GEO score means AI tools can reach your site and are likely to recommend it.

PerformanceLoading speed on a phone

Not an AI judgement either: it's Google Lighthouse's performance score for the mobile page, the same number PageSpeed Insights shows. It weighs how soon the main content appears, how long the page is too busy to respond, and whether things jump around as it loads. Slow pages lose visitors, and speed is one of the signals Google ranks on.

Security & EmailBrowser security and email authentication

Unlike the other three, this score isn't an AI judgement: it's added up from the checks. HTTPS and the security headers protect visitors in the browser. SPF, DKIM and DMARC let receivers tell your real mail from fakes, so it reaches inboxes and nobody can easily send mail as you. It doesn't affect how search engines or AI tools rank you.

  • HTTPS15 / 15
  • Strict-Transport-Security8 / 8
  • Content-Security-Policy8 / 8
  • X-Content-Type-Options5 / 5
  • Frame protection5 / 5
  • Referrer-Policy4 / 4
  • SPF9 / 18
  • DKIM0 / 17
  • DMARC8 / 20

AccessibilityWCAG 2.2 AA automated checks

Also worked out from the checks rather than judged by AI: it's Google Lighthouse's accessibility score, from the axe-core rules it runs on the mobile page. They test WCAG 2.2 AA requirements a machine can confirm, such as text contrast, alt text, labels and tap target size. Automated checks find only some problems, so a high score isn't proof of conformance; keyboard and screen reader use still need testing by hand. It doesn't affect the SEO, AEO or GEO scores.

Search engines and AI tools can find, understand and cite this page. Start with the fix marked worth fixing.

What to fix

Worth fixing 1

Each one holds the page back.

  1. Homepage links to only 8 internal pages

    SEOQuick fix
    The HTML signals show just 8 internal links from the homepage, which is thin for a site with three distinct accommodation pages, a story page, an experiences page and an FAQ page. Fewer internal links make it harder for search engines to discover and prioritise those pages, and dilute the link equity the homepage could pass to them.
    How to fix it
    Add direct links from the homepage to each accommodation page, the FAQ page and the experiences page, ideally in the main navigation or footer so they appear on every crawl.

Minor improvements 2

Nice to have once the rest is done.

  1. FAQ questions aren't marked up as headings

    AEOQuick fix
    The visible text includes a clear set of questions ("Where is Matakana Retreat?", "What does 'off-grid' actually mean here?" and others) that match the FAQPage structured data, but the heading list shows only one question heading ("Ready to unplug?"). The rest sit as plain paragraph text, which weakens the on-page signal that reinforces the schema for answer engines scanning the rendered content.
    How to fix it
    Wrap each FAQ question in an <h3> tag matching the mainEntity questions in the FAQPage JSON-LD, so the visible structure and the schema line up.

  2. LodgingBusiness schema could add review signals

    AEOSome work
    The structured data correctly identifies the business as a LodgingBusiness with address, geo-coordinates, sameAs links and offers, which is solid groundwork for AI answer engines. Adding guest review data would give engines another concrete, citable signal (ratings, review counts) to draw on when comparing the retreat against Airbnb-style alternatives, which already appear as competitors in the Perplexity citation check.
    How to fix it
    If guest reviews exist (Google, Airbnb, Riparide), add an aggregateRating and a few review entries to the LodgingBusiness JSON-LD.

What we checked

AI crawler access

All AI crawlers are allowed.

How robots.txt treats each crawler, and whether your server let our test fetches as AI bots through.

View all 16 crawlers
CrawlerWhat it doesAccess
Search and AI answersThese decide whether you can appear in results and answers.
GooglebotGoogle
Google Search, including AI OverviewsAllowedFollows the * rules
BingbotMicrosoft
Bing Search, which also feeds CopilotAllowedFollows the * rules
OAI-SearchBotOpenAI
Surfaces sites in ChatGPT searchAllowedFollows the * rules, test fetch OK
Claude-SearchBotAnthropic
Surfaces sites in Claude's search resultsAllowedFollows the * rules, test fetch OK
PerplexityBotPerplexity
Builds Perplexity's search indexAllowedFollows the * rules, test fetch OK
ApplebotApple
Siri, Spotlight and Safari searchAllowedFollows the * rules
Fetched when someone asksAn assistant reading your page because a person asked it to.
ChatGPT-UserOpenAI
Fetches a page when someone asks ChatGPT toAllowedFollows the * rules, test fetch OK
Claude-UserAnthropic
Fetches a page when someone asks Claude toAllowedFollows the * rules, test fetch OK
Perplexity-UserPerplexity
Fetches a page when someone asks Perplexity toAllowedFollows the * rules, test fetch OK
Model trainingBlocking these is a business choice, not a fault.
GPTBotOpenAI
Collects training data for OpenAI modelsAllowedFollows the * rules
ClaudeBotAnthropic
Collects training data for ClaudeAllowedFollows the * rules
Google-ExtendedGoogle
Controls use in Gemini and AI groundingAllowedFollows the * rules
Applebot-ExtendedApple
Controls use in training Apple's AI modelsAllowedFollows the * rules
meta-externalagentMeta
Collects training data for Meta's AI modelsAllowedFollows the * rules
AmazonbotAmazon
Improves Amazon services, including its AI modelsAllowedFollows the * rules
CCBotCommon Crawl
Open web dataset used to train many modelsAllowedFollows the * rules
View robots.txt
# Matakana Retreat — everything here is meant to be found.
User-agent: *
Allow: /

# The enquiry and availability routes are Netlify Functions, not pages.
Disallow: /api/

Sitemap: https://matakanaretreat.com/sitemap-index.xml

Page checks

Indexable
Yes
HTTPS
Yes
Title
35 characters
Meta description
158 characters
H1 headings
1
Canonical tag
Set
Mobile viewport
Set
Content in the HTML
1,279 words
Images without alt text
0 of 31
Broken links
0 of 18 broken
Structured data
LodgingBusiness, Accommodation +2
Sitemap
Found, listed in robots.txt
robots.txt
Found
llms.txt
Found
View llms.txt
# Matakana Retreat

> Three private off-grid stays on 50 acres of mixed forest and native bush above the Matakana valley, 60 minutes north of Auckland. Book one stay for two, or all three together for up to 13 guests.

Matakana Retreat is at 173 Smith Road, Matakana, New Zealand, the last driveway at the end of the road. It is a 7-minute drive to Matakana village and 60 minutes from Auckland CBD, with beaches, marine reserves, vineyards and breweries within 30 minutes.

The retreat runs off grid: solar power stored in batteries, rainwater caught off the roofs, composting toilets at the tent an

Performance

Mobile

Performance score
97 / 100
Largest Contentful Paint
2.1 s
Cumulative Layout Shift
0.00
Total Blocking Time
0 ms

Desktop

Performance score
100 / 100
Largest Contentful Paint
542 ms
Cumulative Layout Shift
0.00
Total Blocking Time
0 ms

Google doesn't have enough real-visitor data for this site, so these are lab measurements.

Perplexity citation check

We asked Perplexity:

I'm looking for this: "Book our off-grid Matakana eco-retreat – a private 50-acre property of native New Zealand bush, 7 minutes from Matakana village and an hour from Auckland CBD.". Which specific companies or websites would you recommend, and why?

The question comes from your meta description, with your name and domain taken out, so it asks the way someone who hasn't heard of you would. The more plainly that text says what you offer, for whom and where, the easier you are to match.

Cited your site
Yes
Named you in the answer
Yes

Other sources it cited

  • riparide.com
  • airbnb.com.au
  • airbnb.com
What Perplexity said
The description matches Matakana Retreat at 173 Smith Road, Matakana. It advertises a private 50-acre property of native bush, about seven minutes from Matakana village and an hour from Auckland CBD. Official website My recommendation: book directly with Matakana Retreat. Its website offers three stays, each with its own live availability and booking page: - Scandinavian Eco-Lodge — up to 8 guests in four bedrooms; best suited to families or a group. - African Safari Glamping — a private tent for up to 2, with an outdoor bath; the site lists rates from NZ$229 per night. - Airstream Retreat — a refurbished Airstream for up to 3, with a cedar hot tub; listed from NZ$204 per night. Direct booking is the clearest route for current availability and rates. The retreat says each stay is booked separately; contact them if you want to reserve all three for a group. Most dates require a two-night minimum. Booking and contact details Alternatives: If you prefer a booking platform, you can check the retreat’s African Safari Glamping listing on Riparide, or search [Airbnb](https://www.airbnb.com.au/matakana-new-zealand/stays/fami…

Security headers

5 of 5 in place

Response headers that harden the page in browsers. They count towards the Security & Email score, not SEO, AEO or GEO.

Strict-Transport-SecurityMakes browsers always use HTTPS for your site, so a connection can't be quietly downgraded and read on public Wi-Fi.
Set, 365 days
Content-Security-PolicyLimits which scripts and resources can load, so code injected into your pages (cross-site scripting) can't run.
Set
X-Content-Type-OptionsStops browsers guessing a file's type, so an uploaded or mislabelled file can't be run as a script.
nosniff
Frame protectionStops other sites showing your pages in a hidden frame to trick visitors into clicking things (clickjacking).
X-Frame-Options SAMEORIGIN
Referrer-PolicyControls how much of a page's address is passed to other sites when visitors follow a link, keeping private URLs private.
strict-origin-when-cross-origin

Email authentication

0 of 3 in place

DNS records for matakanaretreat.com that let receivers check mail really comes from you, so your own mail reaches inboxes and fakes don't. They count towards the Security & Email score, not SEO, AEO or GEO.

Mail handled byWhere mail sent to your domain goes, from its MX records.
Microsoft 365
SPFLists the servers allowed to send mail as your domain. Receivers check it on every message.
Covers Microsoft 365 only through secureserver.net
Also allowed to sendGoDaddy is a web host, and your mail now runs on Microsoft 365. If you've moved off GoDaddy, this still lets its servers send as you.
secureserver.net (GoDaddy)
DKIMSigns outgoing mail, so receivers can tell it really came from you and wasn't altered. We can only try the usual key names, so a key under a custom name won't show here.
No key at selector1._domainkey or selector2._domainkey
DMARCTells receivers what to do with mail that fails both SPF and DKIM: deliver it, send it to spam (quarantine) or refuse it (reject).
Monitoring only (p=none)
DMARC reports go toReceivers send daily summaries of mail sent as your domain here, which is how you'd spot a fake or a broken setup.
Nowhere
Current records
matakanaretreat.com  TXT  "v=spf1 include:secureserver.net -all"
_dmarc.matakanaretreat.com  TXT  "v=DMARC1; p=none;"
How to fix them

Accessibility

No WCAG failures found

Google Lighthouse ran the axe-core accessibility rules on the mobile page, and 25 of the 25 that applied passed. Each failure is matched to the WCAG 2.2 level A or AA success criterion it breaks. They count towards the Accessibility score, not SEO, AEO or GEO.

Automated checks find only some accessibility problems. To meet WCAG 2.2 AA, also check by hand that everything works with a keyboard alone, focus is always visible and moves in a sensible order, and a screen reader announces each control properly.

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