See what AI engines see when they crawl your site.

Crawlable reads your homepage the way search engines and AI answer engines do. You get scores for SEO, AEO and GEO, and a prioritised list of fixes.

  • Free, no email needed
  • Takes about a minute
  • Scores for SEO, AEO & GEO
Checks how these crawlers see youGooglebotGPTBotClaudeBotPerplexityBotOAI-SearchBot

How it works

  1. Enter your domain

    Just your homepage address. There's no sign-up and no email.

  2. We crawl it and ask the AI engines

    We fetch your homepage, read robots.txt and llms.txt, run Google PageSpeed Insights, and ask Perplexity the kind of question your customers ask.

  3. You get scored fixes

    Claude scores the page for SEO, AEO and GEO and writes a prioritised list of changes, each with a concrete fix.

What it checks

Being found now means more than ranking in search results. Crawlable looks at three kinds of visibility.

SEO

Search engine optimisation

The fundamentals that still decide whether you're indexed and ranked.

  • Title, meta description and heading structure
  • Canonical tag, HTTPS and mobile readiness
  • Broken links and image alt text
  • Core Web Vitals from Google PageSpeed Insights
Why SEO matters

AEO

Answer engine optimisation

Whether engines can lift a clean, direct answer from your page.

  • Organization, LocalBusiness, FAQ and Product schema
  • Question-and-answer shaped content
  • What you do, where, and for whom, stated up front
Why AEO matters

GEO

Generative engine optimisation

Whether AI models can reach your site, trust it and cite it.

  • How robots.txt treats GPTBot, ClaudeBot and PerplexityBot
  • llms.txt, your sitemap and entity data
  • A live check of whether Perplexity cites you
Why GEO matters

It also scores performance, security & email and accessibility. Why all six matter to your website

Here's what you'll get

This sample report is for a made-up bakery. Yours is built from your own homepage, with the same scores and fixes.

www.fernhillbakery.exampleSample report
72
SEOCan search engines find and rank you?LowNeeds work
46
AEOCan answer engines quote you directly?PoorFixes necessary
38
GEOWill AI assistants recommend you?PoorFixes necessary
58
PerformanceDoes your page load quickly?PoorFixes necessary
75
Security & EmailIs the site hardened, and is your mail trusted?FairImprovements could be made
78
AccessibilityCan everyone use your page?FairImprovements could be made
  1. Perplexity's crawler is blocked, so it can't cite you

    CriticalGEOQuick fix
    How to fix it
    Remove PerplexityBot from the blocked group in robots.txt. If you only want to opt out of AI training, keep GPTBot and CCBot blocked but let search-facing bots in.
  2. No structured data describing the bakery

    CriticalAEOQuick fix
    How to fix it
    Add a Bakery JSON-LD block with name, address, telephone, openingHoursSpecification, url, image, and sameAs links to your Instagram and Google Business Profile.
  3. Claude and ChatGPT training bots are blocked

    Worth fixingGEOQuick fix
    How to fix it
    Decide deliberately. To be well represented, allow them with User-agent: GPTBot followed by Allow: /. Either way, keep OAI-SearchBot and Claude-SearchBot allowed, as they are now.

Search visibility, explained

What a Crawlable audit actually tells you

Being found used to mean ranking on Google. Now people also read answers straight from Google's AI Overviews, and ask ChatGPT, Claude or Perplexity which business to choose. Each of them reads your site in its own way, and any one of them can quietly miss you.

Crawlable reads your homepage the way they do. It checks the SEO basics search engines rely on, whether answer engines can quote you, and whether AI assistants can reach and recommend you. It also scores loading speed on a phone, security headers and email authentication, and accessibility.

See everything a report covers in the sample report, or read why all six areas matter.

Questions

What is Crawlable?

Crawlable is a free audit that reads your homepage the way search engines and AI answer engines do. It scores the page for SEO, AEO and GEO, plus performance, security and email, and accessibility, and gives you a prioritised list of fixes.

How does a Crawlable audit work?

Enter your domain. Crawlable fetches your homepage, reads your robots.txt and llms.txt, runs Google PageSpeed Insights and asks Perplexity the kind of question your customers ask. Claude then scores the page and writes a prioritised list of changes, each with a concrete fix.

What's the difference between SEO, AEO and GEO?

SEO (search engine optimisation) is about ranking in ordinary search results. AEO (answer engine optimisation) is about being quoted as the direct answer, as in Google's AI Overviews. GEO (generative engine optimisation) is about AI assistants such as ChatGPT, Claude and Perplexity being able to reach your site and recommend it.

Is it free, and do I need to sign up?

Yes, it's free. There's no sign-up and no email: just type your domain.

How long does an audit take?

About a minute from typing your domain to reading the report.

Which crawlers does it check?

It checks how your robots.txt treats search crawlers such as Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot, the bots that fetch a page when someone asks ChatGPT, Claude or Perplexity to, and AI training crawlers such as GPTBot, ClaudeBot and Google-Extended.

Will running an audit change anything on my site?

No. Crawlable only reads your public homepage and files, the same way a crawler does. It never logs in or changes anything.

Find out what they see

Free, no email, and about a minute from typing your domain to reading the report.

Run your audit